What it is:
A champagne cream-to-powder highlighter.
What it does:
Benefit’s bestselling highlighter turns up the wattage with a delicate, champagne glow and soft-focus effect. Its smooth application and luminous sheen switches on the "wow" factor for any complexion. Apply it to cheeks and browbones, then then sculpt the complexion with the soft-glow blender to achieve the perfect gleam.
Watt's up! is a celebrity makeup artist favorite for strobing.
"Laughter is the best cosmetic, so grin & wear it!" —Jean & Jane Ford, co-founders
In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…
-Glide Benefit's watt's up! where the sun would normally touch the face to highlight: cheekbones, browbones (under the arches), down the bridge of the nose, and the cupid’s bow.
-Next, sculpt with its soft glow blender to lift and contour the face.
-It can be applied solo or over existing makeup.